Carefully crafted copy that speaks volumes.
A beautiful layout with stunning visuals is all well and good, but if the words or tone of voice don't complement the visual style, your communications can come across as lacking authenticity and reflect poorly on your brand.
Copywriting is all about storytelling and using words in a clever, considered way to take the reader on a journey with you. If the journey's too long, you can easily lose the reader's interest. Too short and you may miss some critical information that could impact a full understanding of your message. It's important to get the balance just right so the reader stays with you for the full journey and wants to engage further at the end.
Brand In Glove helps you create a story that's spoken in your brand's tone of voice and with your target audience front of mind. It can be briefed in as part of a design job or separately if you're getting the job designed by someone else.
Let's get your copy right.
COPYWRITING WORK
BEANGIVING/FOODCO GROUP: Design (to brand guideline) and copywriting for A5 brochure promoting Foodco's social enterprise, BeanGiving, to consumers.
If you love quality coffee, become a BeanGiver like me and support a terrific cause - visit www.beangiving.com.au to find out more.
BEANGIVING OFFICE/FOODCO GROUP: Copywriting for a 12pp promotional brochure, designed in-house. See how the copy came to life on their website at www.beangivingoffice.com.au
SCENTRE GROUP/WESTFIELD - Retailer Relations: World Retail Study Tour - Copywriting & design